Our Story
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What We Are All About

Andrew Masson,
Infinity Managing Director.
About Infinity
Infinity Financial Advisors was established by Managing Director, Andrew Masson in 2016. After two decades in a national advisory firm, Andrew saw an opportunity to offer people a more agile and transparent way of investing their superannuation. The firm has since grown its client base to over 300 happy clients and $100 million in funds under management. Infinity Financial Advisors has a team of experienced advisors, having secured national talent and recently joined forces with two respected local firms.

Our Values
WE ARE ‘CLIENT FIRST’
We focus on your goals and achieving them is our goal. Creating wealth provides you with freedom of choice in life.
WE LOVE WHAT WE DO
We are passionate, energised and engaged in what we do.
WE ARE CANDID, TRANSPARENT AND OPEN
We care about you and each other. We know direct conversation helps us to be our best.
WE SIMPLIFY THE COMPLEX
Our communication is clear, concise, useful and timely.
WE ARE AGILE
We embrace change and seek new ideas to improve your outcomes.
Our Philosophy
It’s hard to get results if you don’t put in the work. We think the same way about investing.
We are active, at a time when many follow a ‘set and forget’ approach. This requires strong fundamental analysis and deep knowledge of investment decisions. Clients want to know where their money is invested.
Our Purpose
We believe your money should work as hard as you have. This is why we optimize your portfolio on a daily, weekly and monthly basis, so you will be in a position to live the life you want.
Our People

Andrew Masson
Managing Director
Full of energy and enthusiasm, Andrew’s passion for investing is contagious. As a client, you’re likely to feel engaged and excited about your portfolio like you’ve never before. Like any driven individual he’s up each morning, enjoying his coffee by 4.00am followed by a swim in the ocean – every day of the year!

Aaron Demery
Senior Financial Advisor
Aaron has worked in the Financial Planning industry for over 10 years and brings a wide range of experience and knowledge to the Infinity team. Working with clients to create strategies that range from the simple to the complex, he prides himself on delivering a professional service to clients that is sincere, engaging and friendly. Away from work Aaron and his wife enjoy travelling the world and spoiling their fur babies.

Jared Olive
Senior Financial Advisor
Jared brings extensive experience to Infinity, having advised major institutions in Sydney. When not managing portfolios or devising Super strategies, he’s an accomplished pianist, starting at age 4, and a seasoned traveller, having lived in Europe and explored the Middle East, Asia, and beyond.

Andrew Collins
Associate Financial Advisor
Andrew grew up in the coastal town of Woolgoolga, NSW, and is passionate about living life fully. He loves good food, golf, fitness, and travel-always seeking new experiences and connections. Whether in the office or on the course, Andrew brings energy, values honesty and integrity, and believes broadening your perspective is key to a balanced and fulfilling life.

Penelope Taylor
Practice Manager
Affectionately known as “P”, Penelope is there for everyone and always up for a chat. Dependable & resourceful, she is your phone a friend, for any questions you have. Outside the office, P’s happy place is, drifting around at anchor on her yacht, watching the sun go down on another glorious day, with some good food, company, and of course the appropriate beverage!

Dianne Murphy
Paraplanner
Meet Di, an intuitive and empathetic individual with a knack for ensuring thing runs smoothly and on time. Her journey began in outback New South Wales, where she honed her skills around agriculture and animal husbandry. From sleeping under the vast expanse of stars to nurturing her vegetable garden, Di finds solace and fulfillment in the simplicity of life. She brings a down to earth approach to her role with Infinity, giving particular emphasis on addressing personal goals and objectives. Preferring the desert’s embrace over the bustling city, she remains deeply connected to nature and is excited to delve into the world of hydroponics as she continues to cultivate her passion.

Tracey Pepperall
Client Services Manager
Having worked in the finance industry for many years, Tracey is a client services manager extraordinaire who excels at making things as easy as possible for her clients. When Tracey is not doing volunteer work through the Wesley Mission, she loves going to the movies with her husband and attending trivia nights with friends.

