Our Story

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What We Are All About

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“Our clients want freedom of choice. In today’s world, the currency for this freedom is more often than not money”.
Andrew Masson,

Infinity Managing Director.

About Infinity

Infinity Financial Advisors was established by Managing Director, Andrew Masson in 2016. After two decades in a national advisory firm, Andrew saw an opportunity to offer people a more agile and transparent way of investing their superannuation. The firm has since grown its client base to over 300 happy clients and $150 million in funds under management. Infinity Financial Advisors has a team of experienced advisors, having secured national talent and recently joined forces with two respected local firms.

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Our Values

Our Philosophy

It’s hard to get results if you don’t put in the work. We think the same way about investing.

We are active, at a time when many follow a ‘set and forget’ approach. This requires strong fundamental analysis and deep knowledge of investment decisions. Clients want to know where their money is invested.

Our Purpose

We believe your money should work as hard as you have. This is why we optimize your portfolio on a daily, weekly and monthly basis, so you will be in a position to live the life you want.

Our People

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Andrew Masson

Managing Director

Andrew built Infinity Financial Advisors on energised and engaged relationships with clients.

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Andrew Lindner

Portfolio Manager

Part of the founding team, Andrew has worked as a portfolio manager in finance since 2013, when he completed a Bachelor of Commerce from the University of Newcastle and a Diploma in Finance.

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Ben Travers

Senior Financial Planner

With 20 years’ experience across boutique, accounting and ASX listed firms, Ben has the knowledge and experience to design comprehensive and personalised strategies. Ben brings a dynamic approach to both wealth creation and asset protection, and understands individual circumstances are forever changing. Ben prides himself on proactive advice, communication and has a passion for investment markets.

Ben has been recognised in the industry with several awards, including Money Management’s Financial Planner of the Year and Financial Standard’s Power50 Most Influential Advisers in Australia.

Ben is a Certified Financial Planner® who holds a Master of Financial Planning, Bachelor of Commerce-Accounting and Diploma of Financial Services. Ben is a member of the Financial Planning Association and a Tax (Financial) Adviser with the Tax Practitioners Board.

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Penelope Taylor


Penelope moved from business management into the Financial Planning industry in 2008. She adores getting to know each client and supporting them to navigate their individual financial journeys.

Steven Moore

Senior Financial Planner

With a range of experience across all facets of financial advice, Steven has the knowledge and experience to help client’s achieve their goals no matter what stage of life they’re at. Steven is passionate about investing and making sure clients have adequate protection.

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Karen Smith


Karen has worked in Financial Planning since 1989 and loves helping our clients. She participates in community activities with her sons through Scouting and has held the Treasurer position for the local Scouts and School P&C Association for some years.

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Phoebe Wightman

Executive Assistant

Phoebe is our resident all rounder when it comes to all things back office. She enjoys assisting both clients and advisers and has been a part of the Infinity team since 2019.

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Dianne Murphy


Di has over 30 years of experience in the financial services industry, specialising in Paraplanning.

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Wendy Hose

Client Services Coordinator

Wendy has worked in the financial profession, for nearly 20 years and enjoys the interaction with both advisers and clients.